Friday, April 24, 2009

SunTrust - Client Advisor Role

Comment on previous post:

SunTrust has some very talented people within Private Wealth Management. By the same token, however, the Client Advisor role is a mystery to me. Other firms also call it a PCA role. The economics seemingly impress executive management by paying lower salaries to these individuals, but you get what you pay for.... The finance folks obviously think that this is a great idea as well. The Client Advisor role can work if the individuals in this role act as a BDO type and drive new business externally and not poach from within. After all the comp splits required to pay for this position, you end up diluting the quality of the team, because you end up chasing off star talent from the brokerage and trust/investment management ranks. Again, you get what you pay for. You end up with average performers. Who wants to be average? So much for the client experience!!!


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